Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

In the age of social media, American boxing has undergone a seismic shift. Fighters now wield the power of digital platforms ...

Unveiling the dark side of social media: fake content and artificial connections. Learn why authenticity is more important than ever.

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Many associate in-store retail media with the now-defunct partnership between Cooler Screens and Walgreens, but the landscape ...

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

The high-profile media executive says ownership restrictions ... of 6 per cent of its workforce as it focuses on streaming and digital audiences amid declining ratings. Commonwealth Bank has ...

Right now, we are all taking stock of the many important issues and challenges we saw crop up for clients last year, trying to predict what they ...

Prince Harry, having left his royal role, has made it his mission to take on the media, casting himself as the last person able to absorb the fight against deep-pocketed UK publishers. The ...

Beyond the mounting cost and restrictions of traditional digital marketing channels like social and search, there is another very big reason why advertisers are shifting their marketing spend to ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 hours 14 min ago By Ewan Larkin - 3 hours 42 min ago By Ad Age and Creativity Staff - 5 hours 10 min ago By Ad Age Staff - 5 ...