Hindustan Unilever (HUL) is shifting to a social-first demand generation model, with AI playing a key role in this ...

Want to get creative with your content? Chances are, you’re not using these 14 digital content types enough. Check out some ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

As the digital market continues to expand, companies of all sizes must harness the power of technology to stay competitive, ...

At e4m Performance Marketing Conference 2025, industry leaders highlighted the need for a balanced approach between ...

At the e4m Performance Marketing Conference 2025, marketing leaders discussed the challenges of achieving personalization at ...

The European Union has raised concerns about the search results consumers receive. It believes that "gatekeepers" like Google ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in ...

Discover how offshore betting sites like 1xBet and Parimatch use mirror websites to evade regulatory bans in India.

Latest edition of Economic Times Brand Equity’s Digital Cover features Asha Kharga, Chief Customer & Brand Officer and Member ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

Business owners' marketing plans are filled with a wide range of tools and options. However, nearly every business can b ...