House Bill 845, filed by Frisco state Representative Jared Patterson, had sought to ban Texas universities from sponsoring or ...

DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen ...

Discover how offshore betting sites like 1xBet and Parimatch use mirror websites to evade regulatory bans in India.

Marketers are well aware of the need to rapidly adopt AI across almost all aspects of their work spectrum, with ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

At the e4m Performance Marketing Conference 2025, marketing leaders discussed the challenges of achieving personalization at ...

At e4m Performance Marketing Conference 2025, industry leaders highlighted the need for a balanced approach between ...

Want to get creative with your content? Chances are, you’re not using these 14 digital content types enough. Check out some ...

Hindustan Unilever (HUL) is shifting to a social-first demand generation model, with AI playing a key role in this ...

As the digital market continues to expand, companies of all sizes must harness the power of technology to stay competitive, ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in ...

Partho Banerjee of Maruti Suzuki India shares the brand's evolving marketing strategy, highlighting its focus on customer-centricity, balancing digital channels and more.