Diverse media investment grew in 2024—how the war on DEI is changing 2025 market outlooks
Increased competition, changing vocabulary and economic policies are all contributing to a more complex market for ...
Influencer Marketing Is Busting Through The Walls Of Social Media
The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...
Tariq Khatri Sets World Record for Meta Engagement Rate and Lowest Cost Per View in Digital Marketing History
“Tariq Khatri’s world record proves that data-driven marketing can rewrite the rules of digital engagement. The future of ...
Exchange 4 Media27d
'TV, Print or Digital—no medium can replace another'
As digital advertising dominates ad budgets, traditional media faces a critical turning ... Madhu Dutta, Head of Marketing & GM at Raymond Limited highlighted the challenge of quantifying digital ...