To succeed in this shift, brands must adopt strategies that bridge the strengths of both legacy and new media.

This agility is a big deal in today’s fast-paced world. If something isn’t working, you don’t have to wait weeks to adjust.

The news may have started as a print business, but over time, it’s morphed into television, radio, and all things digital. In fact, The New York Times ...

The survey also found that second-screen usage is common among Super Bowl viewers. Social media is the most popular secondary media platform, with 46% of digital viewers and 30% of traditional TV ...

CNN, already beset by historically low television ratings, is laying off 6 percent of its staff, roughly 200 people, chief ...