A Duracell Super Bowl commercial was designed to make viewers think Fox announcer Tom Brady had run out of power in the ...

Duracell is counting on the Brady connection ... TV networks work very diligently to keep commercials from direct rivals separated so as not to blur them in consumers’ minds.

In 2022 litigation, the co-founder of Buffalo-based Demand Vape told a federal judge that his company had sold more than $132 million worth of Elf Bar e-cigarettes in the past year. The company that ...

The real winners in big game advertising aren't crowned during the game, but they're revealed in the months that follow, said ...

Experiments on battery electrodes and fuel cell catalysts while they're being used - operando spectroscopy - can revolutionise our understanding of these crucial materials. Clare Sansom reports ...

Super Bowl Sunday isn’t here yet, but some of the commercials set to air during the game have already been released.