Fitness chain Life Time is jumping into a chilly wellness and fitness trend, adding cold plunges to more than 70 of its ...

FitRx’s XL Portable Ice Bath Cold Plunge Tub is on sale for just $45 right now at Walmart—a 55% discount on the normal $100 ...

From early ocean dips to ice-cold polar plunges, cold-water immersion is increasingly popular among athletes and wellness ...

The space that EōS Fitness will take over was built in 1988. It was purchased by Arizona-based Store Capital — one of the ...

A new West Des Moines franchise markets itself as a wellness "one-stop shop," where customers can lounge in a sauna, plunge ...