The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Sally, a seasoned esthetician, spills the tea on the ultimate 2025 pigmentation treatment—Eucerin’s Thiamidol serum! Ditch the harsh stuff and say hello to a clinically-backed, no-prescription-needed ...

Thousands of Amazon shoppers and a PEOPLE editor’s 56-year-old mom swear by the $35 Vichy Vitamin C Serum. This serum ...

“[It] really goes after those dark spots, uneven skin tone, that dullness in a major way that yields visible results while being very gentle on skin,” says Wong. UP302 is a plant-derived ...

What it is: Niacinamide, also known as vitamin B3, is a water-soluble vitamin that helps strengthen the skin barrier, ...

However, the thick, rich night cream moisturizes the driest skin types. Plus ... But to see a major difference in dark spots, and even more so fine lines and wrinkles, be patient.