Investors consider potential profits as Facebook users witness a transformation in their daily social media experience. Meta ...

Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with ...

Digital strategies such as video ads and pixel tracking helped researchers recruit faster, reach more diverse participants, ...

The study by Katz and Allcott models the economic effects of separating Facebook and Instagram, finding that such a breakup would mostly shift benefits from users and Meta to advertisers without ...

Today, TV outcomes company EDO unveiled the most effective TV ads from the first half of 2025, spotlighting the creatives that drove the strongest consumer e ...

Meta has announced several updates to its ad offerings, including centralizing the ad-creation process within Ads Manager, and providing new messaging ad options in WhatsApp.

In today's fiercely competitive mobile app landscape, developers and advertisers struggle to enhance ad effectiveness and boost user engagement. GeeMee, a cutting-edge advertising technology company, ...

What the “cockroaches” of the ad world teach about dealing with AI A rosé-soaked meeting in Cannes is like a postcard from the future ...

Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you.

The lasting brands think long term. If your Facebook ads aren’t working, it’s not the platform, it’s the strategy; real results come from creativity, clarity and consistency, so keep going!

Scammers are currently capitalizing on investors' emotions with fraudulent Facebook ads to lure users into handing over large sums of money. Here's how to spot these schemes and avoid falling victim.