Marketing steps up in Nike’s turnaround plan – here’s where those dollars are going
“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...
Q3 2025 Nike Inc Earnings Call
Matthew Friend; Chief Financial Officer, Executive Vice President; Nike Inc Good afternoon, everyone. Welcome to NIKE Incorporated fiscal 2025 third-quarter conference call. For those who want to ...
Nike's Sales Take a Hit as Consumers Shift Away from Expensive Sneakers, Apparel
Nike's sales drop as consumers shift away from pricey sneakers and apparel, prompting a major turnaround strategy.
Nike Forecast Steeper 4Q Sales Drop in Early Days of Turnaround — Update
The sportswear brand said Thursday that sales in its current fourth quarter are expected to drop at a rate in the mid-teens from a year ago, albeit at the low end of that range, following a 9.3% ...
Nike faces steepest revenue drop in 5 years as consumer spending slows down
Downloads of Nike mobile apps for the quarter were down 35% from a year earlier, and foot traffic at Nike stores was down 11% ...
Nike 3Q Profit, Sales Fall; New CEO Hill Sees Progress in Early Turnaround
In North America, the company saw a sequential improvement in sales, which were down 4% at $4.86 billion, driven by its core footwear segment. Sales in China and the company's Europe, Middle East and ...
Nike to Post Worst Sales Drop 5 Years on Stagnant Demand
The shoe company has run into a slump, but a partnership with Kim Kardashian could be a step towards a turnaround.
Nike Expected to Post Worst Revenue Drop Since 2020 Pandemic
Signals point to what will potentially be the worst revenue fall for Nike since the COVID-19 pandemic rocked the industry in 2020. According to a report from Business of Fashion (BoF), falling foot ...