Fox Corp. Executive Chairman Lachlan Murdoch said the company is working on a direct-to-consumer product aimed at cord-cutters.

Fox Corporation is developing its second direct-to-consumer streaming service, one that will offer access to the company’s sports and cable news programming without a traditional pay TV subscription,

Fox is planning to launch a subscription-based streaming service by the end of 2025, the media company said on Tuesday, entering the Netflix-dominated arena to tap audiences outside its mainstay cable television business.