With the release of the Fujifilm GFX 100S II, it appears that Fujifilm might have found its rhythm with its GFX lineup. I find it hard to believe that it was only in 2017 that the Fujifilm GFX ...

Fujifilm’s successor to the GFX 100S, its 2021 medium format camera with terrific performance but slow speeds, is the aptly named GFX 100S II. The new model is $1,000 cheaper, smaller ...

Enter Fujifilm, with their latest release – the GFX100 II. A second generation of the original model, this camera manages to substantially undercut its predecessor in terms of price, while still ...

Fujifilm has announced details of its next camera – and it's not what you'd expect. The GFX Eterna is the first ever cinematography camera from the brand. It's been a busy time for Fujifilm.