At first glance, a 265-year-old beer brand may seem like an odd fit for Gen Z consumers, many of whom are more accustomed to CBD gummies and adaptogenic drinks than they are to a frothy stout.

Ahead of the holidays, U.K. pubs are running out of Guinness, which skyrocketed in popularity alongside the social media challenge “split the G.” ...

"In my opinion, Guinness is outpacing its peer set in the beer category in part because it has leaned into its marketing strategies targeting Gen Z," said Bill Fritz, director of food and beverage ...

LONDON - Jonathan Anderson is tapping into the metamorphosis that Guinness beer is having in Britain ... The full range includes two limited-edition T-shirts, a sweatshirt and a jumper which ...

“I wanted to create something that was supremely elegant, made from black leather with a colourful lining, that had all these separate little pockets,” Guinness tells Cosmopolitan UK.

A strange thing has happened in the beer industry. In 2023, after 265 years on the market, Guinness became the biggest-selling pub beer in the UK.

Guinness’s parent company, Diageo, has blamed disruption on record demand for the beer, which has soared in popularity over recent years. Pubs have complained of suppliers restricting the supply ...

Guinness is recalling cans of its non-alcoholic stout because of contamination fears, just two weeks after they were launched. The brewer described the recall as "precautionary", but said ...

Guinness sales have recently been bucking market trends, according to data from food and drinks industry research firm CGA. While overall beer drinking was slightly down between July and October ...