Paltrow has gotten in on the joke in the wake of the now viral kiss cam moment at a Coldplay concert in Boston, where former CEO Andy Bryon and former Head of Human Resources Kristen Cabot were caught in an intimate embrace on the big screen.

A scandal that began with a kiss cam at a Coldplay concert now includes Oscar winner Gwyneth Paltrow and Ryan Reynolds' advertising agency. Paltrow appeared as a "very temporary" spokesperson for Astronomer,