The NFL is partnering with Hallmark Channel to create a Buffalo Bills-themed holiday movie premiering during Hallmark's Countdown to Christmas. Bills safety Damar Hamlin made the announcement Thursday in a video shared by Hallmark Channel. Filming for Holiday Touchdown: A Bills Love Story will begin later this year.

A Chiefs Love Story, the Hallmark Channel is producing another NFL-focused film, this time about the Buffalo Bills. On Thursday, Hallmark and the Bills announced that they’ll be partnering with the NFL and Skydance Sports on a new holiday film titled Holiday Touchdown: A Bills Love Story.