MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, Malaysia's VoxEureka ...

MIXUE Malaysia has rolled out a new campaign promoting diversity. The campaign comes as the ice cream and tea brand faces controversy for an allegedly racist job ad that had went viral on social ...

As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...

Mixue shares rallied more than 40% on their Hong Kong debut. Longdley Zephirin expects Mixue to struggle with expansion into ...

By this metric, Mixue surpassed a record set by Ant Group's scuttled IPO in 2020 and Kuaishou Technology's share sale in 2021, which both raked in around HK$1.3 trillion in loans.

Mixue raised $444 million in its IPO, a blockbuster listing that helps signal a turnaround in Hong Kong's IPO market.

Mixue Bingcheng, which means honey snow ice city, now boasts over 45,000 outlets worldwide as of last September. The budget-friendly drinks giant, which is now better known for its bubble tea ...

Shares of China’s largest bubble tea and drinks chain Mixue Group jumped nearly 30% on their first day of trading on the Hong Kong Stock Exchange on Monday after the firm raised $444 million in ...

Mixue said it will use the proceeds mostly to expand its supply chain and ramp up production capacity for food ingredients and store equipment. The two brothers, Hongchao, Mixue’s 48-year-old ...

Google Ads is doubling down on AI, personalization, and new ad formats in 2025. Here’s what’s changing and how advertisers should prepare for these shifts. Google is doubling down on AI ...

At the ADWEEK House Austin Fireside Chat, interactive technology took center stage as Matty ... This level of precision in ...