Mixue is a fast-growing cash cow, banking on China's shifting labor dynamics to take on the likes of McDonald’s and Starbucks ...

mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, ...

Chinese food and beverage brands are gaining fans across Southeast Asia, offering alternatives to big name American chains and expanding Beijing's commercial and cultural sway in neighboring economies ...

This post was created in partnership with IRCODE Television has long been a passive experience, but what if you could engage ...

MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, Malaysia's VoxEureka ...

Local families experienced cultural traditions, vibrant activities, and community connection at Pavilion Bukit Jalil.

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In Hong Kong, Chinese bubble tea chain Mixue Bingcheng’s stock soared 43% following its $444 million debut on the market. The company claims to be the world’s largest food retail chain ...

China’s largest bubble tea chain Mixue was off to a robust start on its trading debut, jumping as much as 47% at one point. The shares rose as high as HK$298, after opening at HK$262 each.

Mixue Bingcheng, a Bubble Tea Brand Out of Hong Kong, Now Operates the Most Outlets Worldwide As of September 2024, Mixue Bingcheng, the bubble tea emporium, which translates to honey snow ice city, ...

Mixue has 45,300 shops, more than Starbucks or McDonald’s Retail investors applied for HK$1.8t margin loans to buy stock Mixue Group, China’s largest bubble-tea chain, surged in its Hong Kong trading ...

Mixue's gain came as its major bubble tea rivals were sold off, with Sichuan Baicha Baidao down nearly 7% and Guming down 1.7% on Monday. Retail investors in the IPO subscribed for 5,258 times more ...