Mixue is a fast-growing cash cow, banking on China's shifting labor dynamics to take on the likes of McDonald’s and Starbucks ...

mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, ...

Chinese food and beverage brands are gaining fans across Southeast Asia, offering alternatives to big name American chains and expanding Beijing's commercial and cultural sway in neighboring economies ...

This post was created in partnership with IRCODE Television has long been a passive experience, but what if you could engage ...

MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, Malaysia's VoxEureka ...

As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...

Local families experienced cultural traditions, vibrant activities, and community connection at Pavilion Bukit Jalil.

Microsoft recently unveiled new interactive ad formats for Copilot, including Showroom ads and Dynamic filters, which are ...

A Mixue mascot strikes a gong during the company's listing ceremony at the Hong Kong bourse on Monday. LAM YIK/REUTERS Mixue Group, Chinese mainland's largest fresh drinks producer by retail ...

In Hong Kong, Chinese bubble tea chain Mixue Bingcheng’s stock soared 43% following its $444 million debut on the market. The company claims to be the world’s largest food retail chain ...

China’s largest bubble tea chain Mixue was off to a robust start on its trading debut, jumping as much as 47% at one point. The shares rose as high as HK$298, after opening at HK$262 each.

Bubble tea brand Mixue Group’s stock jumped in its Hong Kong trading debut as investors snapped up shares of the milk tea vendor, marking one of the city’s most successful initial public ...