Chinese food and beverage brands are gaining fans across Southeast Asia, offering alternatives to big name American chains and expanding Beijing's commercial and cultural sway in neighboring economies ...

This post was created in partnership with IRCODE Television has long been a passive experience, but what if you could engage ...

PROTOCOL was also recently appointed as the new social media agency for non-government organisation Singapore Kindness ...

MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, Malaysia's VoxEureka ...

The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.

Local families experienced cultural traditions, vibrant activities, and community connection at Pavilion Bukit Jalil.

Microsoft recently unveiled new interactive ad formats for Copilot, including Showroom ads and Dynamic filters, which are ...

By this metric, Mixue surpassed a record set by Ant Group's scuttled IPO in 2020 and Kuaishou Technology's share sale in 2021, which both raked in around HK$1.3 trillion in loans.

Here, we introduce the top 5 Digital Billboard Advertising Companies leading the charge in transforming urban landscapes into interactive, intelligent platforms for digital advertising. Lamar ...

In 2019, following the steps of previously established social media giants such as Facebook, Twitter, and Instagram, TikTok launched an advertising platform called TikTok Ads. Having such a big, ...

Investing.com -- China's top bubble tea company, Mixue Group, is preparing to start bookbuilding for its initial public offering (IPO) in Hong Kong. The company aims to raise ...