In this setting, brand managers often seek two types of marketing communication: interactive digital advertising and virtual brand communities. The former exposes social media users to brand-related ...

Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and ...

The integration of more screens and digital platforms into public spaces enables dynamic, real-time content delivery and ...

T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) advertising, the companies announced Monday.

These interactive ads will leverage smartphone sensors and features, like gyroscopes, accelerometers, location tracking, and ...

Shenan Reed, GM’s Global Chief Media Officer, is the new Chair of the IAB Board of Directors, announced today by the trade ...

By leveraging QR codes and household identity graphs, this innovative ad format offers omnichannel experiences with interactive CTAs ...