The integration of more screens and digital platforms into public spaces enables dynamic, real-time content delivery and ...

Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and ...

These interactive ads will leverage smartphone sensors and features, like gyroscopes, accelerometers, location tracking, and ...

Australia’s advertising market remained flat in 2024, with total agency bookings dipping just 0.9% for the year. However, key media sectors - digital, outdoor and cinema - defied the broader ...

Innovative Click to WhatsApp ads transform digital ads into instant conversations, achieving 400% returns and 34% lower CAC ...

Kraft earlier led the revenue and membership organizations at the Interactive Advertising Bureau (IAB ... a great operator with public and private experience in high growth digital advertising ...

By leveraging QR codes and household identity graphs, this innovative ad format offers omnichannel experiences with interactive CTAs ...

Shenan Reed, GM’s Global Chief Media Officer, is the new Chair of the IAB Board of Directors, announced today by the trade ...

Australian businesses seeking Asia-Pacific news, insights and perspectives are the target audience for a new publication ...

BrightLine, the industry standard for interactive, dynamic, and shoppable CTV advertising experiences, has joined forces with TripleLift, a creative ad tech platform elevating digital advertising ...

The technology enables interactive ads to improve engagement and lead generation ... conversions, and purchases at digital and physical stores.” mCanvas plans a global rollout of mCanvasTV ...

Hologram Media Network (HMN) has launched the world’s first always-on holographic advertising network, built in collaboration ...