Bigger screens, brighter lights and even faster reaction walls—because watching F1 at home just isn’t quite intense enough.
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How Interactive TV Is Reshaping Consumer EngagementAt the ADWEEK House Austin Fireside Chat, interactive technology took center stage as Matty ... This level of precision in ...
As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...
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Adweek on MSNAI Startup ProRata Now Helps Brands Create and Contextually Serve Ads Across the WebAI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts ...
Join Art of the Day Sacralize and Capsity Coworking for a one-day showcase of African American artists, vendors, and entrepreneurs during Black History Month.
If you're not already using video ads, you could be missing a real opportunity to connect with your customers in a way that ...
The move puts Taboola in more direct competition in the display ad market with traditional demand-side platforms — companies like The Trade Desk and AppLovin that help advertisers plan and buy ...
Display advertising (excluding video) saw more modest growth at 1.7% to $2 billion, while audio advertising jumped 17.8% to $313 million. Video ads fuel market expansion All video formats saw ...
Whelp, I’ve got a song stuck in my head and its a weird (but great) one: It’s the cooking giraffe’s ditty from the debut trailer for To A T which premiered during Annapurna Interactive’s ...
Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases
Display & Video 360 (DV360), one of the ... technical standards for the advertising industry. Known as the Interactive Advertising Bureau (IAB), the organization acknowledged in 2018 that there ...
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