JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

The limited-time collection builds on JC Penney’s commitment to fashion and beauty inclusion ... Deals” program that we did throughout the fall. Once you get people noticing and they see ...

However, JCPenney wasn't always so downtrodden. Below, we take a look at JCPenney's rise as a mainstay of the American mall - and eventual fall - in photos.

Award-winning pop singer Ally Brooke and JCPenney launch first-of-its-kind collection that starts with petites and puts FIT into fashion. Historically, trends like long trench coats and crop tops ...