(in Japanese art and culture) the quality of being lovable or cute “If you translate ... hailed as the Godfather of Kawaii, told me over a decade ago. The clothing designer has been a central ...

One of the elders of kawaii in Little Tokyo, Monkey Pants has been slinging cute collectibles, plushies and children’s clothing since 2012. Every year, owner Mychaela Hardy heads to Japan ...

so did consumer subcultures – and cute as a style began to be expressed through childish handwriting, speech, dress, products, shops, cafes and food. Meanwhile, as Japanese women became more ...

with the clothing seamlessly blending a traditional Japanese style with modern-day kawaii. Via its official website, Yamato Lab released a traditional yukata and a casual kimono dress in ...

mixing sporty separates and slinky tops in searing colours and bonkers patterning that offered up kawaii happiness, the pop ...

In an interview, ambassador Aoki Misako described her kawaii apparel as “combative clothing ... “performativity of cute”—has become deeply woven into modern Japanese life.