By 2030, Diageo expects to increase its global share of the total beverage alcohol market to 6% (from 4% currently), which implies 30 billion extra servings being sold. This will require Diageo to ...

Bundaberg Rum is experiencing “a glow-up”, introducing a host of new flavour innovations as the brand chases new, younger ...

Don’t like whisky? Then you haven’t properly explored Scotch. Scotland’s whisky-makers are masters of malts, offering more ...

Lee Byung-hun, star of Squid Game, has shared a surprisingly straightforward reason behind one of his character's notable ...

Squid Game star Lee Byung-hun has opened up about the Front Man, who has been seen sipping on a glass of whisky throughout ...