We now know more locations that Kroger intends to close as the company shutters 60 stores nationwide. See the updated list.

The real price of joining free loyalty programs to get discounts at checkout? Your data privacy. Though many do this, one large grocer takes collecting customer data to a new level.

LOUISVILLE, Ky. (WDRB) -- Kroger is honoring veterans and current members of the military this Memorial Day with a special 10% discount on all in-store purchases.

Key Points Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using this information to power its “precision marketing” division.

For years, Kroger has made a concerted effort to drive people to its loyalty program and more than 95 percent of customer transactions are tied to a Kroger loyalty card.

Kroger has secret shopper profiles on millions of its grocery customers. They may be affecting what consumers pay for goods.

Kroger’s Loyalty Program Harvests Shopper Data and Sells It for Profit, Consumer Reports Says Your grocery trips are fueling a billion-dollar data business you never agreed to.

Shoppers 55 or older can use their Kroger loyalty card or alternate ID and let their cashier know. “At Kroger, we’re proud to support our senior customers with meaningful ways to save,” said ...

Supermarket chain Kroger is offering a 5% discount to its senior loyalty members across Columbus and Cincinnati locations Wednesday.

Seniors will be able to get a 5% discount on their total in-store purchases Wednesday, May 7. The discount is exclusive to those ages 55 and older using their Kroger loyalty card or ID.