OpenAI CEO Sam Altman became a household name after the release of OpenAI's groundbreaking AI model, ChatGPT.

The idea is a “chance to do the biggest thing we’ve ever done as a company here,” Altman told OpenAI employees Wednesday.

It is tempting to see this week’s attempt by OpenAI to plant its flag in the consumer hardware business as a similar challenge to another tech empire: Apple. As he announced the purchase of io, a tech hardware start-up co-founded by Jony Ive,