SHOPPING: The brand behind the viral wearable hoodie blanket has launched its new limited-edition collection with Hello Kitty ...

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Line has added a new premium My Melody theme to its store in order to commemorate the Sanrio mascot's 50th anniversary.

Target is now selling adorable new Hello Kitty and Friends Pillow Buddies plush dolls, letting fans choose from their ...

Genshin Impact is heading to NYC, as minini merchandise will be a part of a Line Friends store pop-up event in Times Square.