The ice cream brand is tapping new audiences through beauty and music crossovers. Can other consumer-packaged goods brands follow the playbook?

The hero of this year's activation is the Magnum Mini Double Caramel – a perfectly mini-sized ice cream bar featuring velvety vanilla ice cream, gooey caramel sauce, and a decadent layer of 100% ...

Unilever reported a stronger-than-expected second-quarter sales growth, driven by a robust performance in its ice cream ...

Unilever launches The Magnum Ice Cream Company (TMICC) as a standalone business, marking a major step in its ice cream demerger. TMICC will manage brands like Magnum, Wall’s, and Ben & Jerry’s, and is ...

The leadership change comes as Ben & Jerry's independent board is locked in a legal fight with parent Unilever over the removal of its former CEO Dave Stever, who had been with the ice cream maker ...

Unilever beats Q2 expectations with €5.8bn profit, driven by strong Ice Cream and Foods performance. TMICC spin-off set for ...

Unilever's global ice cream business spin-off will reshape the Philippine market by November, impacting brands like Selecta, ...

A pack of six 360ml lollies is priced at just £1.99, that's 33p a lolly. But when it comes to other Magnum dupes, we've got you covered too. Aldi's Gianni milk chocolate ice creams came in fourth ...

Unilever PLC’s portfolio of ice cream brands, now known as The Magnum Ice Cream Co., has finalized its new in-house legal ...