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Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

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CrtVty, a new video platform, launches affordable TV commercials to help businesses on a budget thrive. United States, ...

Google (NASDAQ: NASDAQ:GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM). Meridian is designed to assist marketers and data scientists in making intelligent, ...

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Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...