This storytelling approach extends from the product design process into marketing. Our email newsletter, Monthly Delights, ...

Using AI for content is not about churning out 10x more content; it's about doing everything faster—ideating, drafting, editing, distributing, and repurposing.

When developing your marketing research it is important to follow some basic design ideas in order to make sure you are doing the best marketing research possible to help out your business or ...

For the AI Marketing category, the top three awarded companies have demonstrated that AI tools have helped them excel and grow in various aspects of the marketing process—both internally and for ...

The Strategic Marketing Process & Its Three Key Phases. One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need ...

After interviewing 25 CMOs and marketing leaders who are serving as judges for The Drum Awards for Marketing, we have identified the key forces redefining the profession in 2025.

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

But in 2025, we’re going to see a lot more “back-to-basics” marketing. This shift is all about addressing the right audience with the right content in the right place at the right time. Going “back-to ...

Digital Marketing & Ad Tech News Why a unified work process is key to driving creativity and campaign success By Ad Age Studio 30. Published on November 22, 2024.

Ad Age Studio 30 and Smartsheet’s hub features articles, video and podcasts exploring how AI-driven optimized workflows help marketers drive business results.

5-Step Strategic Marketing Process. Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts.

In the evolving world of marketing, automation has long been heralded as a game-changer. However, as businesses strive for greater efficiency and impact, a shift is taking place – from automating ...