Puma rebrands as PVMA in tribute to badminton star PV Sindhu, celebrating her sports achievements and global impact.

PUMA India changed the spelling of its brand signage in various stores to ‘PVMA’, leading to speculation that it could be a spelling mistake.

This marks PUMA’s official foray into badminton; as part of the announcement, the brand conducted activations like changing ...

Through this partnership, PUMA aims to inspire the next generation, particularly among India's youth, with badminton's ...

Puma Partners with PV Sindhu as Brand Ambassador - Puma , a global sportswear giant, announced that it had signed PV Sindhu , ...

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour ...

PUMA India rebrands as "PVMA" to celebrate its collaboration with badminton icon PV Sindhu, marking its official entry into ...

Discover the top 10 achievements in Indian sports in the last ten years, from Neeraj Chopra’s Olympic gold to Indian football ...

This marks PUMA’s official foray into badminton, making India a pioneer within the Puma universe to access the racquet sport.

Stream live sports and films, relive past Olympic Games. Follow your favourites and get stories that matter to you. Access exclusive Olympics news, prize draws and virtual fan events.

Chloe Kim and Maddie Mastro became the first women to land a double cork 1080 in snowboard halfpipe competition en route to a ...