As retail media spending grows beyond Amazon, transparency emerges as the key differentiator. Here's how retailers must prove ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

This agility is a big deal in today’s fast-paced world. If something isn’t working, you don’t have to wait weeks to adjust.

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

UM, a global media agency network of IPG Mediabrands, has launched its new ‘Full Colour Media’ proposition and philosophy.

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

For plenty of football players, LinkedIn is the social media platform of choice when it comes to expressing themselves ...

The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees ...