The social media platform is expanding Advantage+ with tools that aim to improve campaign performance. The new features ...

Staying in the AI race is crucial for Meta, Google, Amazon and Microsoft, with the technology likely to be the future for the ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

Advertisers can upload as many as 20 images to create the videos, which come complete with music and overlaid text ...

After gaining dominance in search and ad tech, Meta has set eyes on ad creation. We speak to advertising agency leaders on ...

We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for ...

Meta Gaming Accelerator aims to help 20 to 30 emerging Indian game developers with monetisation, user acquisition and AI-led ...

Meta Platforms (NASDAQ:META) announced an updated image-to-video ad feature, which lets marketers use AI to turn product ...

Oppenheimer analysts raised their price target for Outperform-rated Meta Platforms (NASDAQ:META) shares to $775 from $665 in a note Monday, citing a “better than feared” macro and advertising ...

Meta has unveiled plans to introduce adverts on WhatsApp, breaking a promise by the messaging app’s co-founder never to do so ...

Will Cathcart, head of Meta's subsidiary, announced the launch of WhatsApp channels with subscriptions and advertising. He ...

The way people learn about and engage with products will feel more fluid, more helpful and more human. It’s not just about ...