Microsoft Advertising remains the underappreciated ... Importing Google’s expansive structure often leads to excessive low-volume ad groups and keywords that fail to gather sufficient data ...

A recent Microsoft Advertising meeting from CES 2025 gives clues on what's next for Microsoft, and it could be free game ...

Search Engine Land is your go-to source for Microsoft Ads news, strategies, and in-depth content. You’ll find a wide range of up-to-date and authoritative resources, including the latest news ...

Microsoft is shutting down most of its display advertising business and handing over parts of it to AOL and AppNexus, the company said in a blog post this afternoon. Up to 1,200 employees could ...

Google's website was injected with not one, but two ads for Microsoft Edge. The first one is smaller and showed up when the website loaded. Meanwhile, the other is much bigger and shows up when ...