Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.

Contemporary algorithmic governance appears to bring this project to life. It promises decisions purged of whim and prejudice, delivered with the regularity of a function call. Modern governance has ...

See how Google’s AI Max performs in travel, fashion, and B2B campaigns – and get a script to speed up analysis and reporting.

AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.

A new physics-based algorithm clears a path toward nuclear microreactors that can autonomously adjust power output based on need, according to a University of Michigan-led study published in Progress ...

Probabilistic Ising machines (PIMs) are advanced and specialized computing systems that could tackle computationally hard problems, such as optimization or integer factorization tasks, more ...

A recently leaked hands-on video has provided an early glimpse of the iPhone 17 Pro Max, Apple’s latest flagship device. This model, part of the iPhone 17 lineup, highlights Apple’s ongoing commitment ...

During the past two decades in the United States, all major payer types—commercial, Medicare, Medicaid, and multipayer coalitions—have introduced value-based purchasing (VBP) contracts to reward ...

Even though the iPhone 17 series is barely new enough to hit the store shelves, leaks and rumours have already started pouring in about the next-generation iPhones – the iPhone 18 series. Expected to ...