The chain, which has over 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.

and holds an ice cream cone on a stick like a scepter." He has become the store's definitive symbol, coming to life on social media and engaging with fans in real life. Mixue could expand to the ...

The menu is short and very sweet. It includes the signature ice-cream cone, variations on bubble tea and a lemonade that made ...

Mixue Ice Cream and Tea is now the world’s largest fast food chain, closing last year with 45,000 stores across China and 11 other countries, more than doubling its locations in just three years. A ...

But they also acknowledge, on some level, that McDonald’s is the fast food chain, the world’s most far-reaching. Until now.

MCDONALD’S has lost its title as the world’s biggest fast food chain after a little known company soared to the top as shoppers feel the pinch. In just three years, China’s Mixue ...

McDonald’s is no longer the largest restaurant chain in the world. Mixue Bingcheng is a Chinese bubble tea and ice cream ...

Chinese chain Mixue Bingcheng has overtaken McDonald's as the world's largest fast-food chain with over 45,000 outlets ...

It has more than 45,000 locations, a $10 billion valuation, and a beloved snowman mascot. Now, it’s eyeing global expansion.

Nathanael Chow, an investment consultant, said he always gets the Signature King Cone at Mixue — vanilla soft-serve ice cream in a tall waffle cone. Chow said he was drawn to the brand because ...

Mixue's popularity has soared as shoppers suffer during China's economic slump and housing crisis. On the menu is a selection of bubble teas, a signature ice-cream cone, and a lemonade making the ...