In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan ...

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one ...

NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core ...

CHARLOTTE, N.C. (AP) — Sunday night's Coca-Cola 600 averaged 2.72 million viewers in Prime Video's first NASCAR race. The ...

NASCAR's partnership with Amazon Prime Video for mid-season race broadcasts ... NASCAR's deal with Prime aims to attract new viewers, prioritizing future growth over traditional viewing habits.

This season, Prime Video is changing how we watch NASCAR ... to new fans and deeper for longtime fans, turning passive viewers into informed followers. Sunday's race at Nashville was just the ...

CHARLOTTE, N.C. — Sunday night's Coca-Cola 600 averaged 2.72 million viewers in Prime Video's first NASCAR race. The race, which was won by Ross Chastain, was the third-highest-watched NASCAR ...

Per Austin Karp of the Sports Business Journal, Prime Video's coverage of the crown jewel race at Charlotte got around 2.6M viewers, marking a solid NASCAR debut for the platform. While down in ...