In 1998, Shaq made what he calls his "best business ... to wear shoes that look like they cost $20," he explained. The partnership with Walmart turned out to be a massive success. By 2021, Shaq's ...

Bueckers, whose NIL valuation is $1.4 million (according to On3), reacted to the shoutout within hours, reposting it on her ...

While LaMelo fans see him as carrying the Hornets on a nightly basis, media voters see a player that has lost 57 percent of ...

In 1998, Shaq made what he calls his "best ... me a new a**hole," Shaq recalled. Her issue? The steep price of Reebok sneakers bearing his name. "She called me a motherf***er and said, ‘You're ...

One of the most hyped regular-season events in recent NBA history took place Jan. 22, 2020, with the league’s next young ...

It's a cool time to be a Knicks fan, but it's never been harder to actually watch the team. Here's all the broadcast and ...

Nike threw itself a rager of a party to celebrate the opening of its now-iconic campus in Beaverton, Ore. On the banks of a ...

No one ever will mistake me for a “fashionista.” I’m your basic blue jeans and flannel shirt type of guy. The closest I come to a fashion style is whether to wear brown plaid or red plaid today. And, ...

Osaka's claim to having the best shoes ... news from the sport. Pat Benson covers the sneaker industry for Sports Illustrated's FanNation. Previously, he has reported on the NBA, authored "Kobe ...

Shaquille O'Neal is best known for his high-flying highlights with the Orlando Magic and his championships with the Los ...