Nature Valley's Protein Chewy Bars Were Recalled Over Listeria Fears Back in 2016, General Mills recalled four flavors of its Nature Valley Protein Chewy Bars and Simple Nut Bars over the possible ...

Since the start of 2025, I’ve made it a goal to make healthier choices in the kitchen—so I decided to start eating a ...

Doug Martin, General Mills’ chief marketing officer, first saw the protein incursion coming more than a decade ago, when he was working on the General Mills brand Nature Valley. Protein wasn’t ...

If you've grabbed an energy bar for a quick snack lately, you're not alone. About 40% of us eat them regularly. But as the ...