Los Angeles Dodgers designated hitter Shohei Ohtani debuted his New Balance 990v6 collaboration in Japan at the 2025 Tokyo Series.

New Balance launched the 990 series in 1982, and the sixth and current edition was introduced near the end of 2022. It incorporates elements of the 990v3 and 990v4 as part of a streamlined upper, and ...

Technological advances that lead to fairer, more accurate calls are often seen as triumphs. But new technology doesn’t mean ...

Players’ and managers’ efforts to work the umpires to contract or expand the strike zone have long been a part of the game.

Here’s why these 10 organizations, from Adidas to the WNBA, topped the list of Fast Company’s Most Innovative Companies in sports for 2025.

More than 380 high school baseball programs will begin the journey to a state championship, starting today for the first ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

Rihanna launches new FENTY x PUMA collection in her native Barbados featuring colorful sneakers inspired by soccer cleats alongside innovative accessories.

Slow movement is in, high intensity is out. There’s a new “it sneaker” on the horizon, a new AI push for personalisation and a new sense of togetherness. We asked more than 30 industry leaders to ...

The Reuben – proudly proclaimed as “OUR MOST POPULAR SANDWICH” on the menu – arrives with perfectly balanced layers of corned ...