Here’s a look at the most successful celebrity endorsements of all time. Retired boxing legend George Foreman’s endorsement of a countertop grill transformed both his career and the kitchen appliance ...

Hornets rookie Liam McNeeley has reportedly agreed to sign a multiyear shoe and apparel endorsement contract with Nike.

The previously unseen sneaker is said to be called the Nike Swamp Sponge Dunk and is expected to be released this fall.

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

Nike said Wednesday it has suspended its endorsement of NFL star Deshaun Watson. Apple's Beats by Dre brand terminated its deal with Watson as well. The National Football League quarterback has ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

Magic rookie Jase Richardson has reportedly signed a multiyear shoe and apparel endorsement contract with Nike.

Almost 57% of Nike's investment in Woods' (then) $181 million endorsement deal was made back from the sale of golf balls alone between 2000 and 2010, according to a 2013 university study examining ...

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear originally appeared on Basketball Network.