Buffalo Bills quarterback Josh Allen signaled the end of his Nike contract by wearing New Balance cleats during minicamp.

The Air Jordan 5 Retro Grape have been revived after 12 years. This highly anticipated return marks one of the most requested ...

Women's sports are undeniably on the rise. But according to Olympic track and field athlete and entrepreneur Allyson Felix, ...

This weekend, there were many fashion-filled moments worth remembering. Rebag has officially launched its partnership with Amazon.

Cincinnati Bengals star Trey Hendrickson is growing his brand beyond football—here’s a look at his endorsement deals.

Johnson C. Smith University (JCSU) made an HBCU x NFL connection on Friday June 13, for high-energy football action. The ...

Chicago Sky stars Allie Quigley and Courtney Vandersloot teamed up with Nike to design four sneakers inspired by Pride. Shop ...

The WNBA, the WNBPA, and 2K announced an agreement in principle for a multiyear partnership extension that will continue to ...

What better place to launch a new, transformational youth baseball and softball initiative than 900 E. 33rd Street in Baltimore? Or as Cal Ripken Jr. calls it, “sacred ground.” On the same plot of ...

For The Win recently chatted with Richardson about the 2028 Los Angeles Olympics, boyfriend and fellow Olympic athlete Christian Coleman, and her viral stare down meme from last summer. This interview ...

Despite controversies, Ja Morant’s Nike deal endured and helped reshape the Grizzlies star’s public image and marketability.