On Aug. 8, the University of Kentucky announced it had signed a 10-year contract extension with Nike. Kentucky signed its ...

Nike and Togethxr will continue on their shared mission to amplify and support women athletes. The companies have announced they will be extending their partnership, which started in 2024, and now ...

Around 68% of the NBA wears Nike sneakers in games. In each season since the launch of the Kyrie 1, the annual Kyrie model had become one of the most worn shoes across the league. To date, 164 ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

The collab celebrates Bryant's lifelong love for football with limited-edition Barça away uniforms and new footwear ...

Nike has once again partnered with the NCAA to create the "Nike Zoom Pegasus 41 Collection," featuring many of the top ...

Nike Inc. (NYSE:NKE) continues to prepare for the launch of a new brand in partnership with Kim Kardashian's SKIMS. The athletic apparel giant is reported to be putting together a team of ...

On Tuesday, Auburn athletics officially entered its new apparel deal with Nike. Here's when fans can get their hands on the new gear.

Now, the Swoosh has added their latest NIL athlete, but she hasn't even entered high school yet. 14-year-old Melanie Doggett of Atlanta is a Class of 2029 track star who dominated the youth ...

The beach has long baffled the Swoosh, but will the third time be the charm for the Oregon-based sportswear giant?

Nike's new outfit design for the US women's Olympic team has been widely criticized on social media by athletes and fans alike, with one former US athlete describing it as a "costume born of ...

Nike Inc. (NYSE:NKE) continues to prepare for the launch of a new brand in partnership with Kim Kardashian's SKIMS. The athletic apparel giant is reported to be putting together a team of ...