The Phoenix Suns three-time All-Star Devin Booker premiered his new Nike "Book 1" signature shoe commercial on Instagram ...

After Phoenix Suns all-star Devin Booker debuted the signature sneakers on the court for 30th anniversary of “Forrest Gump” ...

At the height of his popularity thanks to the historic series Twin Peaks, which changed television at the beginning of the 1990s, the indomitable and surrealist film director David ...

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

Nike is one of the most iconic brands in the world, known for its innovation, design, and emotional connection with consumers ...

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As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

It's one of the most iconic stories in sneaker history, Michael Jordan's original signature shoe being 'banned' by the NBA.

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

That had begun to change in the late 1960s, when the future Nike co-founder Bill Bowerman and cardiologist Dr. Waldo Harris ...

An arbitrator says The Wing Guru should pay Ja Morant over $365,000 and cannot use his likeness after breaching a contract ...

Today, brands sell dreams, possibilities and idealized versions of ourselves—not products—and it's a powerful strategy.