Read how the co-founders of Halo 42 poured their passion for mental health into a mindful skincare brand.

Bath & Body Works just launched Sweetest Song, a new gourmand scent that's available in 20 different products.

We’re throwing it back to the 2000s and highlighting some Bath & Body Works favorite retired scents that have made their way ...

We tracked down 30 fragrances that stars like Drew, Taylor and Ryan Gosling said they like and actually wear—and you can too.

If you're a fan of fragrances, a scent specialist, and a professional (or amateur) in the world of perfumes, these are your ...

To maintain momentum, brands must focus on filling unmet needs and tapping into white space opportunities. “Innovation in the ...

Wealth can do some weird things to people. With an abundance of money, hobbies go from collecting vintage figurines and to ...

Black or green, Earl Grey or oolong, tea-scented fragrances are spring’s trendiest note. Fresh yet comforting, earthy yet ...

Billie Eilish fans can probably recite the lyrics of “Birds of a Feather” line by line, but the truest among us know that the ...

involving scented shower gels and multiple body mists. To save you hours of scrolling, I'm here to break down the perfume ...

Promise. “I think that there’s a desire for your fragrance to make you stand out and for your fragrance to be unique,” Emma shares. “What we wear impacts our memories, our emotions ...