In 2025, I’m Channeling ‘90s Ralph Lauren Core
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
16 Clothing Brands Every Woman in Her 40s and 50s Needs in Her Wardrobe
These expert-recommended brands for women over 40 will flatter your body, boost your confidence and keep you stylish ...
15 Casual Pants That'll Easily Replace Your Jeans
The Giant-Fit Chino is an infallible classic, and an editor favorite. These pants are the perfect combination of a relaxed ...
How to Style Butter Yellow—The Shade We’re Melting for This Spring
Like other straight-from-the-plate color trends (we’ve also seen the rise of avocado green and mocha mousse recently), butter ...
How to style bootcut jeans this season: 7 modern ways to wear them
While we might be able to stave off the return of the skinny jean for a little longer, there's no denying that the bootcut is well and truly back. After Kendrick Lamar's Celine denim-clad performance ...