The average proportion of consumers who have paid or used paid online news increased to 18% in 2025. Here are a few reasons ...

Paramount’s settlement talks come as Disney previously paid $15 million to settle a defamation lawsuit Donald Trump brought against ABC News and star anchor George Stephanopoulos. Meta also paid $25 ...

This postseason was the last time that local regional sports networks were able to broadcast the first round of the playoffs; ...

Earlier this week, the Los Angeles Lakers became the most expensive sports team in history as they were sold to a group led by Guggenheim Partners CEO ...

Here is the current thinking regarding the Pac-12’s prospective media deal. Most projected valuations for the Pac-12’s new ...

WPP Media, the rebranded media arm of the world’s largest advertising and media business, has undergone seismic change in the first six months of 2025. Global agency CEOs are no more, the Group M ...

Myth #2: Paid media is the primary growth engine. Wrong. Paid media isn’t the engine; it’s the accelerator. Once you have compelling owned content that’s garnering organic engagement ...

New research by UM and Saïd Business School’s Felipe Thomaz explores the relationship between paid, owned and earned media. Since Daniel Goodall published Paid, Earned and Bought in 2009, paid, owned ...

A reduction in paid media spend over time - A successful media-owned asset becomes an organic traffic driver, reducing the reliance on costly paid ads. Brands leading the way ...

Sonder’s 2025 Owned Media Global Market Report includes new research conducted by international research and analytics firm, Infuse, capturing insights from 50 marketing leaders across 40 ...

Jonathan Hopkins, founding partner of Sonder, said: “Owned media has long been overlooked in favour of traditional paid advertising channels. In the past few years that has fundamentally changed as we ...