New research by UM and Saïd Business School’s Felipe Thomaz explores the relationship between paid, owned and earned media. Since Daniel Goodall published Paid, Earned and Bought in 2009, paid, owned ...

Consider the following strategies: Integrating your paid, earned, and owned media channels can be more powerful than using any of them individually. Here's how: You’ll never know if your owned ...

As part of a broader marketing and PR strategy, owned media works alongside paid and earned media to ensure a cohesive brand presence across multiple channels. While earned media and shared media ...

Blain’s Farm & Fleet is furthering cementing its position as The Modern General Store, today announcing the launch of its retail media offering, Neighbor Network. Launched in partnership with Epsilon ...

Sven Lung, CEO of Greenpark, is revolutionising global brand publishing with data-driven insights, AI-powered creative ...

Following a competitive pitch, independent growth agency Claxon has been appointed as the media and creative agency of choice ...

Claxon’s remit includes strategy, branding, web development, creative, and media execution across both digital and offline ...

Project has selected Claxon to be its creative and media agency of choice.The announcement:Following a competitive pitch, ...

The quick service restaurant’s chief marketer, Taylor Montgomery, sits down with The Drum at SXSW to show us how moving fast ...

One of Australia’s largest independent media agencies Nunn Media is strengthening its strategic and planning capabilities in ...