In a recent move, Paytm announced a partnership with Perplexity AI to bring AI-powered search to its app. The integration is ...

This shift represents a comprehensive transformation of the consumer journey and necessitates a re-evaluation of how companies adapt their marketing strategies ... But the emergence of AI-powered ...

Google is no longer the only gateway. If youre not visible inside Perplexity, Claude, or ChatGPT youre invisible to an entire ...

Additionally, the AI advertising strategy may contradict efforts to accelerate adoption rates among the target audience, an essential part of community-building tactics. For instance, Google is ...

Srinivas argued that Google’s reliance on advertising revenue is fundamentally at odds with the future of AI-driven web ...

As AI platforms like ChatGPT and Perplexity reshape how users discover information, brands must shift from traditional SEO to ...

Perplexity AI is looking to take its Comet browser to the next level by embedding it directly into smartphones.

1. AI-Native is NOT hiring McKinsey, Bain or BCG, or some other consultant or communications firm, to reshape your company’s ...

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s ...