Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted ...
In social media videos, purple mascot Grimace visits Ancestry.com and discovers a connection to his Irish uncle.
Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...
Esports World Cup Foundation’s Mohammad Al Nimer on the effect of marketing strategies and campaigns being considered ‘cool’ ...
Compass One, Robert Reffkin’s new consumer platform, will gives buyers access to “Compass-exclusive inventory,” according to ...
LD's the Schrödinger's Cat of marketing. At once an excellent exercise in branding but also completely short-sighted on other 4ps.
The nation’s business landscape in 2024 was highly challenging and volatile, as economic headwinds such as high inflation and currency ...
Introduction Social media has become an essential part of digital marketing. Businesses, influencers, and agencies rely on ...
Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance ...
Social media tools are the unsung heroes of the digital world. By 2025, these tools have become even more essential for ...
Allan Barber bemoans the red meat sector’s record of failure to develop a promotional strategy that works and stick to it ...
As per industry observers, financial services, healthcare, and enterprise technology sectors are leading the transition ...